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How to Earn more AdSense Revenue

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AdSense displays highest bid ad

Maximize your revenue potential by displaying Google ads on every page of your website. Google displays relevant CPC (cost-per-click) and CPM (cost per thousand impressions) ads on your web pages through an auction. When the web page with AdSense ad script is opened, the ad script sends an ad request to Google server to retrieve an appropriate targeted ad for your page content. Based on the ad request Google server starts the auction instantaneously and when it’s over, AdSense automatically displays the text or image ad that will generate the maximum revenue for the ad request and enables your to earn more AdSense revenue from your sites.

AdSense Performance Reports

AdSense Performance Reports

With the help of Google Webmaster Tools and Google Analytics you can monitor your revenue by Country and target your traffic from where you get more visitors.

Monitoring is also possible based on the search queries leading visitors to your site, Operating System and Browser used to view your site and Device used like Desktop, Tablet or Mobile.

Make extra money with a Google search box

Place a Google search box on your site, and you can start monetizing the results from web searches. Not only does this keep your users on your website longer, since they can search from where they are, it takes just minutes to implement and you pay nothing to participate.

AdSense for search is a free solution that allows publishers to place a search box on their site and earn revenue from relevant ads on the search results page. Learn how to add custom Google Search Box to your site.

AdSense for search offers you the following:

  • Choose the site to search – You have a option to choose your site, a collection of sites you own or the entire web.
  • You can also prioritize and restrict searches to specific sections of sites.
  • Customize the look and feel of your search box by choosing the colors and location of the ads
  • The option to host the results on your site or have Google host them for you.
  • Monetizing search results pages with targeted ads.

How does Google target ads to AdSense for search queries?

AdSense for search uses Google search to return search results to end users. The search results that appear on a AdSense for search results page will be very similar to those that appear on Google.com. Google ads are targeted to these results based on our targeting algorithm, which takes words and phrases included in the query and matches them to relevant ad campaigns.

Ads are also matched to the language of the query. For example – a search using a Chinese query will generally return ads in Chinese language. Ads in other languages may also appear due to advertisers’ targeting decisions.

Tips for more AdSense revenue

Even Google AdSense is the one of the highest paying programs for webmasters, the sole responsibility of making use of it lies in publisher’s hand. You need not own a site with millions of daily page views to earn handsome money from AdSense. Generally optimizing your site for better user and search engine experience is more than sufficient to attract and retain nominal traffic for earning handsome money from AdSense.

Generic tips:

  • Do it yourself, it may take sometime but the yield will be big at the end.
  • Do not try any cheap tricks, after all its for money and be honest to yourself.
  • Do not expect huge income with few days of effort, it may take a year for you to create a site of 200 pages on your own and bring enough traffic.
  • Do not copy other people’s content, this will not help you in long run or you will be banned for life time.

Specific tips:

  • Write a niche content and retain your unique visitors by offering RSS feed of your content.
  • Place the ad codes in appropriate places in your web pages.
  • Optimize your site for Search Engines and do not try free traffic exchanges.

The Google ads you are displaying on your content pages can be either cost-per-click (CPC) or cost-per-1000-impressions (CPM) ads, while AdSense for search results pages show exclusively CPC ads. This means that advertisers pay either when users click on ads, or when the advertiser’s ad is shown on your site. Google will pay you a portion of the amount paid by the advertisers for either activity on your website.

The best way to find out how much you will earn is to sign up for AdSense and start showing ads on your web pages. There is no cost, no obligation, and getting started is quick and easy.

Once you are a part of Google AdSense, you can view your earnings any time with the Performance Reports by logging in to your account. You will be able to see the total number of page and ad unit impressions, ad clicks, click through rate, effective CPM, and your total earnings so you can get an idea of how well the program is performing for you and how much you can expect to earn over a period of time through this program.

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2 weeks after Kylie Jenner disses Snapchat, Snap lays off 120 engineers

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In fact, it’s the second time in 2018 alone that Snap is laying off employees. In an email to employees reviewed by Recode, Vice President of Engineering Jerry Hunter told team members that 120 engineers, or about 4 percent of the company’s total workforce, will soon be out of a job. “We want to unleash speed and productivity in our organization, while keeping a high technical bar,” Hunter wrote. “That required us to think carefully about the shape of the organization, and where each member of our team fits.”

This layoff is said to be the largest in the company’s history — previously, Snap has only laid off a few dozen employees at a time. Last year, a few employees from the company’s hardware unit were let go (unsurprising, given that Snapchat Spectacles were not the resounding success the company hoped they would be), and earlier this year, around 24 individuals were released from the company. There has been trouble brewing at Snap for at least the last several months, as Bloomberg previously reported that the social media giant did not award end-of-year bonuses in 2017 because employees “didn’t beat internal goals.”

Image result for Kylie Jenner

We should note that the layoffs come after a period of extremely aggressive hiring. Over the course of the last two years, Snap has hired a total of around 2,400 people, or about 100 per month. But now, it seems as though some of that growth may have been excessive. As Hunter wrote in his email, the goal of the “restructuring” is to “unify the entire engineering organization as a single, powerful and diverse team that is highly productive, extremely innovative, and technically excellent.” Moreover, the executive wrote that the organization would rally “around our key priorities, specifically, addressing the technical debt that we have accrued over the years so that we can develop a product that engages customers and drives Snap forward.” And finally, moving forward, Snap will “deploy an organizational structure that aligns top talent with the most critical priorities, creates clarity around our mission, drives accountability, and rewards technical excellence in product development.”

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How Do I Start A Transport Or Logistics Business?

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Forecasts indicate that the demand for freight transport will grow in South Africa by between 200% and 250% over the 15 to 20 years.

Some corridors, (high volume transport routes that connect major centres), such as the corridors between Gauteng and Cape Town (which amount to 50% of all corridor transport) will increase even faster.

The scope in the transport and logistics industry is varied – from a one-man show using a small truck to transport goods and offer services, to a fleet of transport vehicles which travel the length and breadth of South Africa’s roads.

Road transportation includes commuter transport from taxis to bus transportation.

It can be a tough industry and there are many threats facing transport businesses but if you get it right, you can build a successful business.

Director Mike Johnston of Transport Concepts, a transport and distribution consultancy, says that starting a transport business can be tough. It is a hard industry for start-ups not just because it is capital intensive, but because you need to be reliable.

Credibility is critical for a start-up transport company as any businesses requiring transport services has to know you are not going to let them down

Threats facing the transport business are not just crumbing and congested roads and highways, traffic fatalities and injuries, but financial issues as well. “Don’t over indebt yourself. Take it slowly and make sure that you have the necessary skills. By this I mean, you might have the driving skills and licences, but you also need financial and business skills.”

“It’s best to have mentorship before you embark into this industry. Some of the areas you need to understand include the Traffic Act, operating cost estimates, licence fees, toll fees, maintenance and the escalation of fuel and other costs as well as vehicle performance formulae and terminology”.

Remember there are vehicle schedules, staff duty rosters, maintenance programmes to worry about. Avoid running a business that is demand-responsive (ad-hoc jobs) because this results in operations being random rather than planned. Think about each job offered and ask yourself if it’s what you are looking for, will it be profitable? If not, rather walk away,

The transport and logistics industry is an easy business to enter, but the trick comes in sustaining the business. The transport business has a ‘low barrier to entry’ at the bottom of the market, meaning that anyone with a ‘bakkie’ or a minibus can start offering transport services. This results in a flood of competition at the bottom end of the market.

In many instances the entrepreneur starts these businesses with little to no capital, relying instead on revenue derived from the business to cover all overheads from day one. This lack of capital curtails marketing activities that may result in increased income.

With fierce competition, operators cut prices to survive barely making enough to cover their expenses. This naturally leads to a distressed business that is unable to survive.

Before starting a transport and logistics company, do your homework. Work out how you will build a sustainable business. Seek out customers and contracts BEFORE you start the business because transport contracts don’t magically appear later on.

How To Get Funding

The transport business has a ‘low barrier to entry’ at the bottom of the market, meaning that anyone with a ‘bakkie’ or a minibus can start offering transport services. This results in a flood of competition at the bottom end of the market.

In many instances, the entrepreneur starts a business with little to no capital, relying instead on revenue derived from the business to cover all overheads from day one. This lack of capital curtails marketing activities that may result in increased income.

Where to go for finance when starting a transport and logistics business

  • Commercial Banks. Commercial banks will finance vehicles used in the transport industry. Before you approach the bank for funding you must be able to show the bank that you have the necessary expertise to run a business by producing a well constructed business plan. You will need security (personal surety and or assets) to cover the loan amount that you need.

  • Khula Start-up Fund. Khula Start-up Fund has been created to empower South Africa’s historically disadvantaged entrepreneurs to establish new enterprises. Individual solutions are structured after having assessed the potential return of the venture and level of risk. Loans are repaid over a 5-8 year period SME’s can apply for finance between R150 000 to R3 million.

  • IDC Metal, Transport and Machinery Fund. The Industrial Development Corporation assists entrepreneurs to finance vehicles, components and accessories as well as diverse transport products such as boats, planes and trains. Repayment is usually made over 5-10 years depending on the risk profile.

  • Protect your credit record

    If you do not have a good credit record, no one will want to loan money to start a business, especially commercial banks. It is very important to communicate regularly with your bank, and service your accounts responsibly. By having a good credit profile, you are over the first hurdle.

    Find out what documents the bank needs

    Contact the bank and find out what information the bank will require before applying for a loan. It always makes a good impression when you are organised.

    Show the bank you have the expertise

    Before approaching a bank, you must be able to show them that you have the necessary expertise to run a business by producing a well-constructed business plan.

  • Security is required

    You will need security (personal surety and or assets) to cover the loan amount that you need. It is important to show the bank realistic cash flow projections and balance sheets for two to three years.

    Understand how banks operate

    Create a careful breakdown of what finance you need, vehicles, start-up capital etc. Banks are usually departmentalised. For example, Standard Bank Vehicle and Asset finance division has a team of transport specialists who can advise you on the most suitable finance options with regard to buying vehicles, but they won’t be able to help you with regard to start-up capital.

  • You should have collateral

    In order to borrow, privately or through commercial banks you must have collateral. South Africa’s big four banks offer the standard range of credit – overdrafts, revolving credit, term loans, business mortgages, vehicle and asset finance, property finance, and debtor finance. So if you want a loan of R100 000, you have a R10 000 deposit the bank many grant you a R100 000 loan if it considers you a good risk. Collateral can be in the form of a property, an insurance policy, someone standing surety, or a combination of these.

    Rather seek finance in isolation

    Once you have the vehicle finance, approved approach the banks Small Business Division for Start-Up capital. By seeking finance in isolation (department by department), it’s much easier to get approval. If you have, though the help of your mentor, secured a contract to transport goods, this too, will make it much easier to get finance, especially if vehicle finance has already been approved.

    Consider government funding

    There are a variety of Government Funds that have been created to empower South Africa’s historically disadvantaged entrepreneurs to establish new enterprises. Individual solutions are structured after having assessed the potential return of the venture and level of risk.

    A partner could be the solution

    If you do not have a deposit and cannot get approval for financing, consider taking a partner who may be able provide the necessary deposit.

    Consider renting

    If you are unable to get funding, consider renting instead of purchasing a vehicle and begin your business on a modest scale.

  • What Are The Costs Involved

    One of the most important things to do in order to run a successful transport company is to understand your costs. Don’t take short cuts and remember quality controls and stringent maintenance to vehicles is crucial,” says Mike Johnston, director of Transport Concepts, a transport and distribution consultancy.

    Besides capital outlay for equipment and vehicles, other expenses have to be considered:

    • Garage or other facilities for vehicles stored at business premises

    • Additional security features – e.g. immobilisers and tracking equipment

    • Routine servicing and maintenance of vehicles

    • Repairs for scratches, wear and tear (tyres) or accident damage

    • Fuel costs

    • Cleaning

    • Parking costs incurred for business use

    • Toll charges incurred for business use

    • Accounting/invoicing

    • Traffic fines

    • Marketing and advertising programmes

    • Salaries and benefits for staff.

    • Vehicles roadworthy

      By law, any vehicle using South African public roads has to be “roadworthy”. The responsibility of scheduling and taking a vehicle in for roadworthy testing rests solely on each individual vehicle owner.

    • Regardless of how vehicles are paid for, the cost of financing a transport business is the biggest expense which has to be dealt with. Make sure you do your homework and have an understanding of the different options available when it comes to paying for vehicles. You can consider the following options:

      1. Financial Lease

      • No upfront cash is needed

      • A lease is flexible and can be “tailored” to suit specific cash flow

      • Use of vehicles is funded from revenue

      • Ownership remains with the lessor

      • Rentals must be paid when due, regardless of cash flow start-up

      2. Extended Rental Agreement

      • Fixed rentals are a hedge against inflation

      • Instalments can be paid from the revenue generated by use of the vehicle

      • Be clear about exclusions

      • Understand what portion of the rental is allocated to the maintenance component of the lease if there is one, and how this is set to escalate over the period of the agreement.

      3. Installment Sale (often includes a Maintenance Lease)

      • A small amount relative to the total purchase price is paid as a deposit

      • Instalments can be paid from the revenue generated by use of the vehicle

      • Fixed instalments assist budgeting.

        4. Outright Purchase – pay cash for the vehicles

        • You can negotiate discounts

        • Can be financed by employing overdraft fund

        • Shows on the balance sheet as an employed asset

        • Disadvantage include depreciation and maintenance

        Whichever finance option you choose, it will have an affect on the cost of operating your transport company, the taxes you pay and the profits you can make.

        What type of insurance is needed for a transport and logistics company?

        • Drivers’ liability: You must have insurance for drivers’ liability for injury to others, including passengers, and for damage to other people’s property resulting from the use of a vehicle on a road or other public place.

        • Comprehensive insurance: Which covers damage to vehicles as well as third-party liability, fire and theft, as well as sufficient cover for the goods transported in terms of damage and theft.

    Where to find a contract or customers for my transport business?

    There are almost 4 000 road freight businesses registered with the TETA; many of these are small businesses, and they will be your most direct competition. To determine your target market the first step is to do in-depth research that will help you define who your customers are.

    This is known as market research and it is this collection and analysis of information about consumers and your competitors that we help you plan your marketing strategy.

    • Manufacturers: They need their raw materials delivered to their workshops or factories

    • Agriculture: Farmers use road freight haulers to move their animal feed, chemicals such as fertiliser and pesticide, livestock and agricultural products are transported by road

    • Wholesalers: They need to have their stock delivered to their warehouses or wholesale outlets.

    • Smaller services: Refuse removal, garden clean-ups, furniture and office movers.

    Advertising your services

    • Get your name out there. Try advertising in the local newspaper, or listing in the classified section of community newspapers in your area. Another successful avenue is the buying an ad in the Yellow Pages.

    • Apply your business name, logo and contact details on to vehicles, to raise awareness when vehicles are out on the road.

    • Join associations such as the Road Freight Association or the local chambers of commerce so that you can network with companies operating in your area.

    • Obtaining contracts

      In order to be successful in obtaining business contracts you have to demonstrate that you have experience in the industry and that you can sell your business based on a high standard of business principals and ethics. Ensure that you can offer a better service that no one else can.

      If you have a history in the industry, it makes it much easier to win contracts.

      1. Speak to owners of similar businesses and make yourself known. The best source of information you can find about an area of business, is other business owners. One way for smaller operators to secure contracts is through sub-contracting. Subcontracting occurs when a transporter contracts to a third party and not to the principal. The subcontractor subcontracts to an established transport company which has the contract with the principal but perhaps does not have the capacity to carry out the contract.

      2. Make contact with businesses such as manufacturers, wholesalers and retailers to see if you can tender for work to deliver their goods.

        As a small transport business, you can approach transport brokers and secure contracts through them.

        Before accepting a contract though a broker, discuss the terms of the contract with your mentor, so that you have the proper checks and balances in place.

        As a small transport business you can approach transport brokers and secure contracts through them.

        A broker can take up to 20% of the contract value. “Be wary of who you choose to work with in the brokering industry as it is not well regulated and its wise to ensure that they are reliable and upstanding brokers”, recommends Johnston.

        There are almost 4 000-road freight businesses registered with Transport Education & Training Authority (TETA) of which many are small businesses, and they will be your most direct competition.

        Winning contracts takes hard work and it takes of lot of networking to develop strong relationships in the industry that you are approaching. Trustworthiness is another very important aspect.

        1. Offer a unique service

        Remember, there are so many companies offering a similar service you have to find a way to provide an incentive for a company to make use of your services.

        The way around this is to take a long hard look at your competition and offer something they don’t, such as faster turn around times, brilliant service or very competitive rates.

        2. Piggybacking

        Often an established transport company may not be able to meet their contractual commitments because of unforeseen circumstances. Offer to pick-up any overflow and sub-contract the delivery. It’s often last minute business but creates a good opportunity to prove yourself as a reliable supplier.

        3. Getting contracts from mining groups

        If you fit into the historically disadvantaged South African profile, large mining houses support smaller vendors in outsourcing various contracts. For example, Anglo Platinum is committed to support and develop black economic empowerment (BEE) suppliers in South Africa.

        It does so by supporting HDSA vendors in line with mining charter requirements. In other words, if you run a transport company and meet their qualifying criteria; Anglo Platinum may award a contract to your transport business.

        Most large mining houses are committed to awarding tenders to vendors that are ethically, socially, and environmentally responsible as long as the vendors comply with their business principles and code of ethics.

        To find out more contact the procurement departments who implement vendor social procurement programmes:

        • Anglo Platinum

        • Anglo Gold Ashanti

        • Sasol Small-Business Development Division

        These just a few of the many corporates that you can contact.

        4. Sub contracting

        One way for smaller operators to secure contracts is through sub-contracting. Sub-contracting occurs when a transporter contracts to a third party because they do not have the capacity to carry out the contract. The contractor subcontracts to a transport company who does not have the capacity to carry out the contract.

        5. Bidding for tenders

        A tender is an offer to do a particular job or supply particular goods or services at a particular price. To bid for the tender a business has an opportunity to put forward their services at their price to the organisation that has put out the tender. Many companies secure a good deal of work this way.

        To be eligible to tender for a contract

        • The business must have a good banking and credit record

        • Be a registered business

        • A record of delivering on time

        • Be registered with the South African Revenue Services

        • Make sure your tax is up to date

        Finding Tenders

        You can subscribe to Tenders South Africa who, on a daily basis, our extensive research network across South Africa tracks tenders and business leads from newspapers, gazettes, websites, tender bulletins, private companies, and public sector organisations.

        • The Bulletin is available online edition on the Dti’s site, or the SA Government Online site.

        • You can also subscribe by post to the Government Tender Bulletin for R34.20 per year, by contacting the Government Printer.

        • Seda have a dedicated page that features tenders that are available countrywide.

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